PRESS RELEASE 16th November 2020
The first mobile platform that promises to change the game for Township business owners!
Savuka Africa Media (SAM) today announced it will be signing up Township businesses starting in Soweto from the 1st of December 2020 onto their newly launched VUKA.ME mobile marketplace. The platform provides Township business owners with a bouquet of services that are designed to support their growth strategy and allow them to connect and interact directly with their customers. Ultimately boost the economy – one Township at a time!
“South African Townships house some of the most unique businesses in the world” says Lieketseng Eze, Co-Founder of Savuka Africa Media. She is both captivated by the mix of businesses within Townships and passionate about the revitalisation of this market. “VUKA.ME captures the essence of these businesses and is a platform that elevates and gives them the well-deserved exposure they have been missing.”
SAM’s story is one of igniting the spirit of entrepreneurship in South African Townships. For too many years, these businesses have been overlooked with regards to technology, media and marketing assistance. COVID-19 has impacted most businesses in one way or another, Townships SMME’s included. Many have been forced to close, but countless more have managed to uncover new opportunities and pivot during this pandemic. It is this continued resilience of the Township market and the spirit to survive and thrive that makes it such a unique environment and one that we want to nurture and grow.
VUKA.me delivers much sought-after data and insights of SMME’s operating within the Township sector. For many years Advertisers and Corporates alike have struggled to source credible data within this market. The objective around collecting this data is to enhance brand strategy and influence how brands engage, communicate and design solutions for this market. These data insights are a key driver in demonstrating ROI to brands and in how we design solutions around brands wanting to reach this market.
The VUKA.ME pilot is currently underway in Soweto and as it gains momentum will roll-out throughout other Townships across South Africa. We urge businesses to look out for our VUKA.ME agents “THE VUVUZELA’s” who will be on a roadshow in various communities in Soweto signing up businesses for a free trial period of 3 months. The Vuvuzela’s are well trained VUKA on the ground agents who provide one on one consultation with businesses, sign them up on VUKA.ME as well as train owners on how to effectively use the platform.
All that a business requires to get started is a Smart phone. The platform offers business owners 3 packages to choose from, including a business listing, business efficiency services, Rewards & Loyalty programmes, exclusive promotion and competition entries and customer ratings. The VUKA Fresh package is the entry level package at only R299 per annum, the next tier is the VUKA Pusha package at R399 followed by the VUKA Star package priced at R600 per annum. The packages offer a variety of services to assist SMME’s and are subsidised in order to reach more businesses and make a significant impact on their growth.
The launch of this platform will impact and change the way business has always been done in this market, utilising the power of digital and mobile to transform Township businesses and the markets in which they operate. The platform gives business owners access to their customer in a way that has never been done before, putting them firmly in in control of their growth opportunities.
Savuka Africa Media (SAM) is a Female-led Media Company, driven to provide practical technology, combined with media & marketing solutions, to cultivate and grow a mutually beneficial eco-system between Corporate South Africa and Township based enterprises, promoting economic inclusion and leading to sustainable economic growth.